SUZHOU, China, Sept. 20, 2026 /PRNewswire/ — Since the launch of its "Ecosystem Going Global" strategy in 2025, Elong Hotel Technology Group has been accelerating overseas brand expansion by building the "Three Pioneers for Global Expansion" – an Elong brand group led by ELONG HOTEL and comprising ELONG DELUXE and Elong E-S Hotel, covering upscale, upper-midscale, and vertical hotel segments. Supported by the group’s full-chain overseas empowerment system, Elong Hotel Technology Group aims to build a "second growth curve" for brand development.
Self-incubated by Elong Hotel Technology Group, the Elong Brand Family opened its first hotel in 2021, its core brands have signed over 500 hotels and opened more than 250 hotels by far. Overseas, it has signed nearly 20 hotels across seven countries, including Indonesia, Thailand, Kazakhstan and Malaysia. The first overseas hotel, Elong Hotel (Jakarta PIK), recorded over 90% occupancy and ADR of over RMB550, far above Jakarta’s market average. In China, Shanghai Elong Hotel, as one of the flagship locations, attracts many foreign guests amid the "China Travel" boom, with their share exceeding 60%, demonstrating strong international brand appeal.
This overseas breakthrough relies on Elong Hotel Technology Group’s full-chain overseas support. Self-developed AI site selection and other applications are entering overseas deployment. Smart hotel equipments—1MZ Self Check-in Kiosk, SUBMITTED BY CHENG(delivery robots) and ETV—run reliably in flagship hotels, improving guest experience and operational efficiency. On the other hand, Elong Finance provides cross-border financial connections. Besides, Zhiyi Technology offers one-stop cross-border procurement, Southeast Asian overseas warehousing, room distribution and exchange, and international PMS services, systematically addressing pain points in pre-opening, operations and supply chain management.
Looking ahead, Elong Hotel Technology Group will deepen cooperation with partners in Southeast Asia, Central Asia and other target regions, jointly explore markets, and bring Chinese smart manufacturing and Elong warmth to broader global markets, building a future-oriented, smart and sustainable global hospitality ecosystem.
