JAKARTA, Indonesia, Sept. 2, 2026 /PRNewswire/ — As Indonesia’s marketing landscape continues to evolve amid changing consumer expectations and rapid advances in AI, senior marketing leaders will gather at the third edition of Campaign Connect Indonesia on 23 September 2026 at AYANA Midplaza Jakarta to explore how brands can drive sustainable growth while staying relevant to consumers.
Campaign Connect Indonesia 2026 | 23 September | Jakarta
Organised by Haymarket Media Asia, publisher of Campaign Asia-Pacific, the conference will bring together senior marketers from more than 30 influential Indonesian brands, including Pizza Hut Indonesia, Goodyear Indonesia, Indosat, Kopi Kenangan, L’Oréal, Prudential Indonesia and Unilever Indonesia.
Turning consumer value into growth
The conference will open with a keynote from Amalia Sarah Santi, EVP & Chief Business Officer of ParagonCorp, who will examine how brands can drive growth in an increasingly value-conscious market.
"The biggest mindset shift is moving from selling more products to creating value consumers believe is worth paying for," said Santi. "Consumers choose brands that deliver not only functional assurance but also emotional connection."
She will challenge marketers to look beyond price-led promotions and focus on understanding emerging consumer needs, experimenting quickly and using AI to scale what works.
Moving AI beyond content creation
The role of AI in B2B marketing will also take centre stage, with Ario Fajar, Vice President of Marketing at Toffin Indonesia (Toffin Group), exploring how marketers can use AI to improve business decision-making.
"The bigger opportunity is using AI to make better business decisions. Content is the cheapest part of the funnel; what competitors can’t copy is your own first-party data," said Fajar.
He will also address the balance between technology and human judgement, emphasising that empathy and trust remain fundamentally human qualities.
The wider speaker line-up features senior leaders from ARTOTEL Group, BCA Digital, Cinépolis Cinemas Indonesia, Electrolux Indonesia, FWD Insurance, Goodyear Indonesia, JAPFA Food Indonesia, KC Softex, L’Oréal, Pandai Gadai, Prudential Indonesia, PT. Indosat Tbk, Sun Life, URC Indonesia and others.
"The calibre of this year’s speaker line-up underscores Indonesia’s position as one of the most exciting and complex marketing markets in the region," said Jaime Ng, Events Director of Campaign Asia-Pacific. "Our sessions are designed to move beyond theory, delivering practical insights that senior leaders can take back to their organisations and apply immediately."
Event registration: https://bit.ly/4ypAysi
We are pleased to announce PR Newswire as the official media partner for the event.
For media enquiries:
Danika Wong
danika.wong@haymarket.asia
Senior Marketing Manager
Haymarket Media Limited
About Campaign Asia-Pacific
Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. www.campaignasia.com
